Receipts for spectacles should be itemized to include separate values for frames and lenses, for patient information and as a third-party payor (insurance company) would require. However, optometrists may charge…more
FAQ Category: Advertising & Receipts
May our clinic advertise and/or offer discounts to patients who refer family members or friends?
No. Optometrists may not offer or confer benefits for the referral of patients. This does not apply to “benefits of a nominal value,” which means small items or rebates that…more
May our clinic offer incentives to patients (e.g., Air Miles, or a raffle for a trip to Miami)?
Yes and no. Because travel reward points (e.g., Air Miles) confer only a nominal benefit, they would represent an acceptable incentive that may be offered to patients. Conversely, an incentive…more
May our clinic advertise discounts/sales/promotions to the public?
Yes. Informational advertising respects patient choice and is permitted. However, advertised promotions must be truthful and verifiable and must not be misleading or presented in such a manner as to…more